Running for a good cause
An idea is mobilizing employees around the world. With the Endress+Hauser Water Challenge, the company is transferring its commitment to clean water to the non-profit sector.
As the beautiful fall day comes to an end, the Endress+Hauser headquarters in Reinach is bustling with unusual activity. More and more employees gather in front of the office complex, all of them decked out in sportswear and running shoes. It’s not long before the crowd is in motion. The 250 participants jog or walk Nordic style to the Birs river, where they will line up for the starting signal of the inaugural Endress+Hauser Water Challenge charity run.
The idea behind the campaign is simple. Employees jog or walk, Nordic style, a specific distance and make a small contribution for each kilometer they complete. The company then matches the final amount. The money is set aside for select aid projects in Asia, South America or Africa that focus on improving access to clean drinking water. Through personal contacts and presence, Endress+Hauser ensures that none of the donated money drains away.
“The Endress+Hauser Water Challenge is open to all employees who enjoy being active and have the desire to do something good for other people,” explains CEO Matthias Altendorf, who is participating in the first charity run as a Nordic walker. The company has been involved in safe, efficient and eco-friendly water supply and treatment for decades. “We’re now exploiting this business activity for use in the non-profit sector,” says Matthias Altendorf. “There are many people in the world who don’t take safe drinking water for granted. For them it’s a valuable and scarce resource.”
Refreshment, anyone?
800
inhabitants from Kon Bdeh no longer suffer from water shortage thanks to the “Endress+Hauser Water Challenge”
It’s the taking part that counts
Matthias Altendorf is excited about how the initiative is encouraging involvement. Employees in many countries are organizing their own events, including Argentina, Australia, Austria, Germany and Mexico. Other locations want to follow these examples. The type of activity plays a secondary role. Whether walking, skiing or cycling, or on land, water or ice, the most important thing is that the participants get involved in a physical activity together. It’s not about achieving the best times or about competing. “The common experience is more important than the pace,” emphasizes the CEO.
After reaching their goal, the participants hang around together a while longer, quenching their thirst with beverages, enjoying bratwurst from the grill and topping it off with cake. The proceeds from the Reinach charity run amount to 10,000 Swiss francs. The first of the aid projects is successfully completed a mere three months later in Vietnam. Up next are Endress+Hauser Water Challenge projects in Brazil, India and Cameroon. And a new Reinach charity run is already on the calendar.
Jointly active for a good cause.
“For many people around the world, clean drinking water is not a given, but a precious and scarce commodity.”
Robert Helminiak,
Vice President, Society of Chemical Manufacturers and Affiliates
At the finish line: 250 people participated in the first charity run.
Published 01.02.2020, last updated 20.06.2022.
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